Prof. Erwin Globio Free Seminar: 2013

Saturday, January 26, 2013

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Friday, January 25, 2013

FEU Students Evaluation Results

FEU Students Evaluation Results last Semester 2012-2013.

Prof. Erwin Globio at Slideshare.com

http://www.slideshare.net/erwin_globio

http://www.slideshare.net/erwin_globio/lecture-on-epresentation

http://www.slideshare.net/erwin_globio/introduction-to-java-me-mobile-development

http://www.slideshare.net/erwin_globio/html-5-13754209

http://www.slideshare.net/erwin_globio/cloud-computing-15556945

For more lectures visit:

http://www.slideshare.net/erwin_globio

Wednesday, January 23, 2013

Prof. Erwin M. Globio IT Training Solutions

E. M. Globio IT Training solutions offers face to face and online training on several programming fields and other IT related software. Training in Android and Iphone Mobile Programming, PHP Web Development, Java Programming from Core Java to JAVA SE, JAVA EE, and JAVA ME. E.M. Globio IT Training Solutions is based in the Philippines with postal address at #2 Ilang Ilang Street, Batasan Hills, Quezon City.

Prof. Erwin M. Globio is a Full Professor of Far Eastern University under the Institute of Arts and Sciences, Department of Mathematics and Information Technology. He is handling various IT related subjects such as Software Development, Software Engineering, Systems Analysis and Design, Theories of Programming Language, Database Management System, and Design and Analysis of Algorithm.

Internet Marketing Seminar of Prof. Erwin M. Globio, MSIT

Internet Marketing is the easiest and the cheapest but effective way of promoting your business. In this Information Age, New Media can be used in promoting our products and services on just a single click of our fingertip. Taking advantages of the technology can truly change your lives and the sales performance of your business.

Do you wanna know the secrets of Internet marketing? Call Prof. Erwin Globio and invite him to be one of your speaker in your Internet Marketing Seminar. You will learn the practical ways on how you're going to take advantage of Google, Facebook, Twitter to help your business boost your sales.

Call Now!

SMART: 09393741359

SUN: 09323956678

Topics to be Discussed

Introduction

Basic consideration

Internet Opportunities

Resource Speaker's Qualification:

Internet Marketing Practitioner

Internet Marketing and Web Programming Professor

Master's Degree Holder in Information Technology

Resource Speaker on various topics

Know the secrets of Internet Marketing and this can be a big help on your business. You may also visit the Official Website of Prof. Erwin Globio about Internet Marketing Philippines.

Call Now!

SMART: 09393741359

SUN: 09323956678

Three principles of internet marketing

by Prof. Erwin Globio - eglobiotraining, Internet Marketing Philippines

I’ve put in some time lately talking about what internet marketing is not. I thought I’d take a crack what internet marketing is, for a change. Internet marketing’s driven by three principles that are often in tension:

Note that I didn’t say The three principles of internet marketing. These are principles of internet marketing. But I’m sure you’ll come up with others.

Discoverability

I’ve got a different take on discoverability than most. Yes, it’s about being found. But it’s not about people finding your site. It’s about people finding the first breadcrumb trail pointing to your site. That’s what separates discoverability from visibility (see the next principle).

People have to find you, first and foremost. If they can’t, you’re wearing a tux in an empty room. You have potential customers out there. They’re looking for value. Maybe they want to buy from you, or hire you, right now. Maybe they just need an answer, or some advice. If you provide it, they remember you.

But, they gotta find you, before they find you. That’s discoverability. It’s like some kind of Dr. Who time loop thingy where he goes back in time to tell himself what he’s supposed to do, so that he’ll know what to do, so that he goes back in time…

Never mind.

Discoverability is your presence, projected across the web: On Facebook, Twitter, search engines and whatever else folks come up with. It’s also folks’ experiences with your brand, and how they pass along/amplify their feelings after those interactions.

Kenneth Cole probably wants this bit of discoverability back

Discoverability comes from:

Build a path to your door, and you’ve got discoverability.

A lot of folks assume this is 100% of internet marketing. It’s not – read on…

Visibility

What folks do when they get on that path is all about visibility. Say I need help changing a bicycle tire. I go and search for “Changing ridiculously tight road bike tires.” Up pops 10 different sites. But of those 10, 1 catches my eye. All 10 were discoverable. One is visible:

Tight bike tires search result - all discoverable, one visible

Visibility drives more than search, though. It’s a core marketing concept. Check out these Facebook ads. Which one grabs your attention?

It’s not a trick question. At different times, different ads are more visible to you. Me and Rush, we’re buds (no), but I’m not going to click that one. AppSumo jumps out at me because I know the site. And ‘Become a web developer’ grabs my attention because the guy is looking right at me. But aside from AppSumo, none of these ads are particularly well-targeted, so none are that visible to me.

And that’s what visibility is about: Targeting, or, as I used to say, “Dressing appropriately.”

Visibility is driven by:

Targeting: Put the right message in front of me, when I need it.
Usability and navigation: If I find you in a search result, but then can’t find what I need on your site, you’re discoverable but lack immediate value. So you lack visibility.
Call to action: Tell me what to do!

Discoverability gets you seen. Discoverability + Immediate value = Visibility. That gets you a response.

Density

I discovered you. You’re visible. I click. Now what?

Density provides the ‘now what’.

HAH. I bet you expected something like ‘virality’ or ‘contagiousness’, didn’t you! I tried those, and they didn’t fit. So density it is.

Visibility and Density are always in tension. Visibility demands that certain messages stand out. That’s hard to do if you’re putting 100% of your information in front of the user the first time they see you. So you have to layer information, letting folks learn as they go. Density lets me drill down and learn more, when and how I want to. Apple does density on their iPad page:

Density - Apple does it better than anyone

I can stick with the top and just learn a little. Or I can scroll down and learn more. And then I can click and learn even more.

Density comes from:

Information architecture
A great design
Great writing
Not design/architecture by committee
Providing knowledge, rather than information

Density is what folks want to find when they dig deeper, wherever they start. A Facebook brand page with one update a week is not dense. A software website that tells me only 10% of the feature set and asks me to sign up for a demo is not dense, either.

But a brand page that keeps me up-to-date, or a software site that lets me explore as much as I want before I pick up the phone are great.

Density = Knowledge availability. If the stuff I need is available when I’m ready, the immediate value you sent my way turns into lasting value. You’ve won a customer.

The formula

Discoverability gets you seen.

Discoverability + Immediate value = Visibility.

Visibility + Knowledge availability = Density.

Discoverability + Visibility + Density = Customers.

What would you add?

Internet Marketing Philippines

Prof. Erwin Globio, MSIT's Additional Information

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